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LOGO AND BRANDING + DIRECTION / 2023

The mission was to create branding for an emerging collectible card games business, specialized in selling high-end graded cards. Captivating trust, superiority, & ease of use was imperative to stand out in this ever growing industry.

[ FINAL WORK ]

The client requested to combine the term "slab" with mafia imagery. It got me thinking about how the mafia operates with a clear hierarchy and a focus on achieving the highest rank.

Similarly, in the world of card grading, there is a sense of competition and a desire to be at the top. Drawing these parallels created a unique and compelling concept.

"...mafia iconography with a modern and attractive design to bring new ideas to an already overcrowded motif."

The concept was grown into the main logo with a secondary mark of a
stylized “S” inside a crosshair. This mark can be a stand alone, and It effectively conveys the duality of sharp precision shooting in your company's space and mafia life where the aim is to reach for the top.

>>>>>>   ARE YOU READY?

Let's create together.

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